Influence is changing. #Blockout2024 and the #digitine is cancelling celebrities and mega influencers en masse. If you’re not paying attention to the creator economy and the power of influencers, you’re missing one of the biggest shifts in modern-day marketing. Those who have attention in the creator economy win. But, it’s not enough to simply be a celebrity with attention. Influencers who succeed in the creator economy earn trust and build communities around their personal brand. Otherwise, cancel culture is showing us that those that give celebrities and influencers their power, are also prepared to take it away. And they’ll be led by other influencers as they do… The question is, is your business, marketing, and personal brand ready when this trend comes for your industry? How will the power of influencers change the future of your industry? Chapters for this episode:

• 0:00 Intro

• 3:46 The Rise of Creators

• 5:17 The New Media

• 6:03 The Relatable Celebrity

• 9:03 Brands Buy Trust

• 11:12 The Iceberg

What do you think? Is influence changing? What else can you take away for what this celebrity and influencers trend means for your own industry and personal brand?