Want to know how to build your personal brand? Instead of focusing on being an expert, build a relatable personal brand. Building a personal brand doesn’t need to be all about your credentials and authority. Your personal brand can be based on your curiosity and authenticity. ‘Expert’ personal brands are continuing to turn audiences off, as the everyday person prefers to connect with personal brands that act, feel and sound more like them and not like their university professor, lecturing them on what to do, but rather learning along with them.