If you’re looking for the competitive ‘unfair advantage’ of your personal brand, then this episode is for you. I’m discussing the book The Unfair Advantage by Ash Ali and Hasan Kubba and how this relates to building your unique personal brand in the marketplace. Learn more about the ‘M.I.L.E.S’ framework in The Unfair Advantage. Plus, I highlight some of my favourite takeaways from The Unfair Advantage, and eight ideas for the unfair advantage your personal brand likely already has. Chapters for this video:

• 0:00 Intro

• 0:18 Your ‘Unfair Advantage’

• 5:12 Interdisciplinary Thinking

• 5:52 Leverage your Location

• 7:25 Leisure Hobbies

• 8:13 Your Quirks

• 9:14 Your Name

• 10:12 Your Look and Feel

• 11:45 Tone of Voice

• 12:25 Your Background

What do you think? What else do you think creates an unfair advantage for your personal brand?