Attract New Energy to Your Career: Resetting Your Professional Alignment & Personal Brand
A modern reset grounded in energy, intention and alignment, using ancient wisdom and practical brand strategy to open your next professional chapter.
Albert Einstein famously said:
“Everything is energy, and that's all there is to it. Match the frequency of the reality you want, and you cannot help but get that reality. There can be no other way. This is not philosophy. This is physics.”
Doing what you have always done has only gotten you as far as you’ve already come. If you’re reading this blog, I’m guessing you have a growth mindset that wants to explore more of your potential. Could core teachings of an ancient art underpin your move into the next chapter of your professional personal brand? If most agree that everything is energy, I’d argue it couldn’t hurt to understand this ancient wisdom.
Feng Shui is an ancient tradition that teaches you to arrange your environment for optimal alignment with energy. It helps you to harmonise with your natural environment while considering the flow of energy (called Chi). The teachings include being aware of blocked or stale energy to ensure new energy can flow.
Could you apply this thinking to your own professional personal brand and career? One of my favourite things to see is when personal brands actively evolve and attract new energy to their careers.
So, what could you do to attract new energy for your professional personal brand?
1. Do a digital declutter
In the book Joy at Work, cleaning sensation Marie Kondo, best-selling author of The Life-Changing Magic of Tidying Up and Spark Joy, teams up with organisational psychologist Scott Sonenshein.
The duo apply Kondo’s famous ‘Spark Joy’ mentality to the workplace, emphasising that when you clean the clutter, you clear the way for receiving more of what you need. As Kondo points out, even Feng Shui experts agree. For example, when you clear space in your inbox, you attract more of what you need to complete your work.
Try these tips for your digital declutter:
Organising your inbox: Clear space for more of the energy you want to receive. Try The PARA Method by Tiago Forte to make this managable long-term.
Unsubscribe to email lists: Disconnect from brands or personal brands that no longer align with your goals or bring you joy.
Remove redundant apps. Declutter your phone, desktop and other devices.
Organise your digital files. Align your digital files to your priorities and goals.
Update your desktop: Choose a calming image or one that aligns with professional personal brand goals (I personally prefer to use my vision board).
Reset your social media. Delete all your posts if you prefer or start a new account to make way for new energy.
2. Clear your contacts
The reality is that you are always evolving, and so are the people you know. If old relationships feel stale, it might be because you, the other person, or both of you, have moved on to new chapters.
If the relationship no longer sparks joy or brings you any negativity, Feng Shui your social media followings. Kondo's tidying method promotes showing gratitude for things you no longer need in your life before letting them go. Applying this thinking, mentally wish the person the best for their own professional personal brand pursuits and move on.
People you have had a long-term relationship with can struggle to understand where you are taking the future of your personal brand. They have known you for so long that they may have you in a mental box in their minds. When you push your comfort zone, you also push the boundaries that they have placed around you. By moving on from some of these relationships, you’ll find yourself freeing yourself from some of the limiting belief energies others unintentionally impose on you and your professional personal brand potential.
3. Expand your horizons
To attract new relationships and new opportunities, expand your comfort zone. Have you pigeon-holed your professional personal brand into any area that now feels limiting? To broaden your opportunities:
Learn a new skill.
Join a new professional community.
Develop new interests or hobbies.
Share more about your interests or hobbies that you haven’t shared before so others can connect with them.
Explore the peripheral. What’s related to your industry but under-optimised by others?
Offer your service to new markets.
Diversify your services (new services to new markets).
Offer new services to your existing market (what other skills can you contribute).
4. Take up a command position
As Feng Shui is primarily about arranging your physical environment for optimal flow, learn about what Feng Shui deems the ‘Command Position’. This is the most energetically powerful position in a room.
For example, humans' natural survival instinct means we are most comfortable when we can see the door and when we have a wall protecting our backs in some way.
5. Refresh your space
Declutter your physical environment to remove the energy that is no longer serving your professional personal brand goals and align with the energy you want to attract. Some ways you might do this include:
Declutter your desk. Remove the old or stale energy to attract new energy flow.
Update your personal artefacts. If needed, refresh your photos or personal mementos.
Add life. Introduce plants. Do some research about the types of plants because shape matters in Feng Shui.
Balance the elements. In Feng Shui, five elements - wood, fire, earth, metal, and water - are essential for a balanced and harmonious environment. Curate your workspace to include each. If you want to deep dive, research more about how exactly each element can be used and where.
Creating space for your professional evolution
Attracting new energy to your career isn’t about becoming someone else. It’s about consciously releasing what no longer fits and creating space for what’s next. Working with energy rather than against it, your professional personal brand thrives when it’s intentionally aligned with who you are becoming, not just who you were. Opportunities respond to intentionality. Momentum follows alignment. And confidence deepens when your external presence reflects your internal evolution.
