In the competitive landscape of personal branding and business, how are you strengthening your competitive advantage? ‘Economic Castles’ with ‘unbreachable moats’ is what Warren Buffet looks for in a business’s sustainable competitive advantage. Use your unique value proposition to differentiate your personal brand or business brand in the marketplace. Whether you’re a business owner or professional, learn the strategies and tactics to build your competitive advantage for the long term. Future-proof your personal brand or business in a noisy marketplace. Attract your customers or audience. Defend your brand against the competition. And dominate your market positioning. To help you build and defend your competitive advantage in the marketplace, in this episode I’m talking:

• 0:00 Intro

• 0:57 Your Unfair Advantage

• 1:30 Understand the competitive environment (Porter’s 5 Forces model)

• 3:39 Engage your superpowers

• 5:06 10X your efforts

• 7:35 Target your efforts effectively

• 9:54 Remember the power of personality

• 10:57 Make time for your moat

• 11:39 Upskill yourself

• 13:31 Diversify your investments

Learn practical strategies and tactics to set your business, personal brand, marketing and development up for success. What do you think? How else can you build a sustainable competitive advantage in the marketplace?