Episode #168. Dress for the life you want. The science of style
If you’re rebranding, reinventing yourself or stepping into a new chapter professionally or personally, finding your style matters more than you think. Psychology shows that your sense of style doesn’t just change how others see you — it changes how you think, feel and perform. This is known as enclothed cognition: the science behind why clothing influences confidence, decision-making and presence. So don’t overlook this important role style plays in your personal brand and its visual identity.
In this episode, we explore:
Why dressing better and finding your style will elevate your performance
How style supports your ideal identity and creates confidence, leadership and executive presence
The link between personal branding, visual identity and self-belief
Developing a signature style that feels most aligned to you
How to dress for the version of you you’re becoming — not who you used to be
Practical ways to align your wardrobe with your dream life (without a full overhaul)
If you’re navigating a career shift, personal rebrand or life change, or simply want to feel more confident and intentional in how you show up, this is for you. Style isn’t superficial — it’s a daily signal to your nervous system about who you are and what you stand for.
Dress with intention
Build confidence from the inside out through the clothes you wear
Reinvent your visual personal brand with clarity and presence