Tiny Habits is a mighty idea. Where ‘go big or go home’ is glamourised, Fogg shares that the secrets of success start small.

You are whom you spend your time with. Your personal brand becomes the expectations of those you surround yourself with. Choose your company - for the company of You - wisely.

Start With Why will reverse the way you do business. Reminding you it starts from the inside out.

A personal brand is more about others than it is about yourself. Mentors help you look outside yourself. But, how do you find them?

If you feel the fear but are ready to act anyway, this is your cheerleader. Urging you on, while delivering the playbook for your success.

Contrary to popular belief, your personal brand is not all about you. The right relationships are what most help your personal brand grow.

The Lean Startup reminds you to embrace the science of creating and experimenting. Learning from your efforts as early on as possible.

In a noisy marketplace, find a unique space for your personal brand.

Steal Like an Artist reminds you that there are no new ideas. Your work provides an original take on those that have gone before you.

Take control of your digital consumption. Create the healthiest version of your personal brand.

You’re taught if you work hard you’ll be happy. Achor gives you permission to be happy first. And watch your happiness fuel your success.

Show Your Work is a must-read for creatives. A call to not hoard your ‘art’, but share it generously. Becoming findable to your people.

Few have mastered building loyalty the way the global superstar has. So, what Swift techniques can you take away for your own personal brand?

Is your personal brand creating an experience that wows your customers? One that keeps them coming back.