Business Book Review: Jump by Kim Perell
If you feel the fear but are ready to act anyway, this is your cheerleader. Urging you on, while delivering the playbook for your success.
My Rating: ★★★★
Length: 223 pages
Publisher: Thomas Nelson
Released: 2021
Key Takeaways for Personal Branding
Jump is Kim Perell’s masterclass in making moves out of your comfort zone. Using her own experiences, she shares how she went from fired to a business success story. Starting multiple businesses earning hundreds of millions. All while also building a family as a mother of four.
Personal branding is often about feeling the fear, but doing it anyway.
The Three Jumps
Perell proposes there are three types of jumps when you make the leap from your comfort zone.
Survival Jump: You have no other choice. You’re been fired, bankrupt or experienced a life-changing event.
Opportunity Jump: You see an opportunity. You have a vision.
Stagnant Jump: You’re stuck. You’re considering change because you’re stagnant, bored or unfulfilled.
Kodak is used to exemplify the threat of stagnation. A staff member at Kodak, Steven Sasson, first invented the self-contained digital camera. But, while their business thrived, his bosses ignored his vision for the future of film. A dreadful irony as its failure to evolve with digital technology has left them a relic in the industry.
Visualise your Success
Perell’s focus on visualisation of your vision showcases her unique point of view. And she reminds us this perspective is backed by research.
Guang Yue of Cleveland Clinic Foundation had volunteers imagine flexing their biceps as hard as possible. After a few weeks, participants’ strength increased by 13.5%. No participant had physically flexed. They merely visualised their biceps growing.
All good personal branding begins with the end in mind - a vision. Perell highlights the science behind why.
Favourite Quotes
People who write down their goals earn nine times as much over their lifetime as people who don’t have goals.
Rock bottom is a great place to start. After all, there’s nowhere to go but up.
Research shows that most emotions only last up to ninety seconds, and that any feeling that lasts longer does so because we’ve chosen to stay in an emotional loop.
The most powerful way to overcome fear is to act. Action creates action; momentum creates momentum.
Too much noise or distraction will overshadow your gut instincts, and you may not be able to discern what you’re really feeling.
Researchers found that people are 40 percent more likely to achieve their goals if they write them down . . . but that number rockets up to 70 percent if goals are shared with a mentor or colleague.
Reframe Inexperience: When you are doing something new, remind yourself that you are a beginner, not an imposter.
Jump is both inspirational and pragmatic. Perell underpins making the big leap with practical baby steps. From coffee catch-ups in your success plan to post-it notes. The attention to detail is impressive. Perell's prowess in business is obvious. But, compared to its counterparts, her book embraces a unique feminine perspective.
If you’re on the edge of making your next move, by force, choice or fear of stagnation, Jump will be your cheerleader. While a leap of faith is thrilling, Jump will be your safety net. Preparing you with everything you need for what’s next.
Jump by Kim Perell: Available on Amazon.
