Business Book Review: Two Weeks Notice by Amy Porterfield
Two Weeks Notice is generously written for anyone new to entrepreneurship or needing to revitalise their business. Porterfield delivers a highly detailed and pragmatic guide.
My Rating: ★★★★
Length: 304 pages
Publisher: Hay House Business
Released: 2023
Key Takeaways for Personal Branding
If you’ve ever wanted to trade the 9-5 for entrepreneurship, Amy Porterfield’s Two Weeks Notice is your manual. The former Tony Robbins team member, turned eight-figure business owner and podcast host, reveals, in detail, her guide to starting from zero as your own boss.
Your ‘You Factor’
Porterfield describes your ‘You Factor’ as a clear understanding of a unique product or service that only you can bring to the world. A familiar, yet important, theme in personal branding.
The Sweet Spot
Dialling in on your ‘You Factor’ includes finding your ‘Sweet Spot’. Porterfield describes this as the intersection of four key things:
Your 10 percent edge
A struggle, challenge, desire, or need you see in the world
Your profit potential
A topic that truly lights you up
Your 10 percent edge
Porterfield’s discussion around your 10 percent edge is particularly unique. Many, in personal branding, talk about finding what you’re better at than anyone you know. What you could be world-class in? Porterfield, instead, proposes finding what you’re 10 percent ahead of others’ knowledge and ability. And serving people in that space:
“Your 10 percent edge represents what you already have experience doing - the knowledge you’ve accumulated or the transformation you’ve either achieved for yourself or helped others achieve.”
Your 10 percent edge is permission to start your entrepreneurial pursuit without feeling like you need to be the “expert of all experts”.
Favourite Quotes
“While social media can be an incredible tool to help grow your business, it’s not enough…Well, the hard truth is that social media is not and never will be yours.”
“You don’t own the platforms where your followers find and follow you. Building your following on Instagram or TikTok or YouTube is essentially building your business on rented land. It can be useful in the present, but you can get evicted at a moment’s notice. The corporations that own the social media sites you depend on can decide to change their algorithms or the rules of the advertising you depend on, and overnight—poof!”
“What gets posted on social media is often the highlight reel of someone’s best days. It’s the end product; you don’t see the hours, weeks, and years of hard work that got them there in the first place. Success does not happen overnight, even though the Internet might make it seem that way.”
“You want to show your audience that they can depend on you and that you will show up for them, rain or shine.”
“Failure is temporary. It’s the only way you’ll know what to improve for next time.”
“Did you know that Walt Disney was fired from the Kansas City Star because his editor felt he “lacked imagination and had no good ideas”? How about the fact that when Marilyn Monroe was trying to start her career, modeling agencies told her she should consider becoming a secretary? Steve Jobs was pushed out of the company he had co-founded because the board felt he was wasting the company’s resources working on expensive projects that did not have enough potential. In other words, not everyone will understand your value or see your greatness.”
Porterfield writes Two Weeks Notice with obvious generosity towards the reader. Each of her guidelines is exceptionally detailed and pragmatic. She helps ensure business and marketing are made easy for anyone beginning or reigniting their business journey.
Two Weeks Notice by Amy Porterfield: Available on Amazon.
