Rebranding your personal brand won’t work unless you start with reinventing your internal identity. If you’re ready to rebrand yourself, reinvent yourself or reposition your personal brand, don’t make common mistakes that will leave you feeling stuck, conflicted or misaligned.

Most professionals think personal brand reinvention is about surface-level changes. But true reinvention doesn’t start externally. It starts internally with your identity.

In this episode, I break down the psychological and behavioural reasons why reinventing your personal brand often fails — and what to do if you actually want it to work.

In this episode, you’ll learn:

- Why holding onto past identities in your personal brand reinvention will only keep you stuck.

- How limiting beliefs are actually limiting decisions — and how to undo them to set your personal brand up for success in the future.

- What it really means to embody your personal brand rebrand, not just announce it.

- Why over-indexing on authenticity and imposter syndrome can block your personal brand growth.

- How neuroscience and identity rewiring support lasting personal brand reinvention.

- We explore research on personal evolution through the lens of modern personal branding.

If you’re trying to:

- Rebrand yourself for a new career chapter.

- Reinvent yourself professionally or creatively.

- Step into a more senior, visible or confident version of yourself.

- Align your personal brand with your future self, not your past.

This episode will help you understand why your rebrand feels uncomfortable and why that discomfort is necessary.

Your inner identity creates your outer personal brand. And when identity leads, everything else follows.