Are you stuck on how to stand out for a job? Maybe you’re applying for a job or want to get your next client. To get the job, be the unicorn talent for recruiters or new customers. A unicorn mindset will help you learn how to stand out at work or stand out on LinkedIn. It will show you how to get the job fast or to get a promotion at work. So, keep your unicorn positioning in mind throughout your career and when you’re planning how to apply for a job or how to prepare for your next job interview. If you’re preparing for your first job interview, you can still position yourself like the unicorn recruiters are looking for. Think about the unique value proposition of your personal brand when planning how to write your cover letter or how to write your resume. It’s what recruiters are looking for. If you’re self-employed or an entrepreneur, unleashing your inner unicorn highlights the unique value of your service to get new customers. So, if you’re wondering how to build your personal brand, start by thinking like a unicorn. To learn how to get the job, we’re talking:

0:00 Intro

1:23 Develop rare skills

3:26 Create contrast with your skills and personality

6:00 Become a triple-threat talent

7:55 I and T careers

8:56 Highlight your unique value, skills and expertise

10:04 Staying ahead of the competition

11:39 Harness your superpowers