Create an alter ego to build your confidence and elevate your personal brand. Creating an alter ego is not about completely rebranding and reinventing yourself. It’s about embracing the other side of your potential. It’s less of an identity shift and more of a way to overcome limiting beliefs - to unlock the potential already within you. If you need a confidence boost, let your alter ego come to your rescue. Overcome self-doubt in your personal brand by embracing your second self - your alter ego. Creating an alter ego is the success strategy for self-improvement not enough people are talking about. Yet, Psychologists say adopting an alter ego can help boost your confidence, determination and performance. How do you create an alter ego? This episode has the next steps in your personal development covered. To help you create confidence on social media, overcome speaking nerves or master networking, let the alter ego of your personal brand do the hard work for your professional development. Set your personal brand, business and career up for success with your alter ego.