Episode #120. Wear black (or navy). The dark colours advantage

Let’s talk ‘The Dark Colour Advantage’ - how black and navy build your authority. Looking to boost your personal brand and instantly project credibility and confidence? Discover the science-backed reasons why wearing black and navy elevates your presence and positions you as a true leader. From cultural conditioning to neuroscience and the power of enclothed cognition, learn how these timeless colours transform both how others see you and how you feel.

This episode is perfect for you if you’re looking to:

✓ Build a personal brand that attracts opportunity with clarity and confidence.

✓ Understand how colour psychology shapes perceptions of dominance and professionalism.

✓ Harness neuroscience insights to sharpen your personal brand presence.

✓ Use enclothed cognition to boost your mindset and performance.

What we’ll cover:

✓ The historical significance of black and navy in power dressing.

✓ Psychological research linking dark colours to authority.

✓ How your brain reacts to dark colours in high-stakes settings.