Episode #241. How to actually build an authentic personal brand

How to actually build an authentic personal brand — without simply being told to “be yourself.” In this episode, I’m rethinking what authenticity in personal branding really means and how you can build a personal brand that reflects who you are, what you value and who you’re becoming.

An authentic personal brand isn’t necessarily about reinforcing the version of you that other people have always known. Personal branding can be an opportunity to explore different sides of your identity, express more of your personality and become more of yourself.

I’m sharing 5 ways to build a more authentic personal brand, including rethinking authenticity, unlocking your alter ego, overcoming your inner censor, sharing more of your “off-stage” self, and creating a visual and verbal identity that actually feels like you.

In this episode, we explore:


• What authenticity really means in personal branding


• Why “just be yourself” may not be enough


• How an alter ego can help you access more of your potential


• How to overcome the inner censor that keeps you playing small


• Why your hobbies, interests and experiences can strengthen your personal brand


• How your clothes, visual identity and voice can help you embody who you want to become


• Why an authentic personal brand doesn’t have to look like the person others have always known

Building a personal brand doesn’t mean becoming someone you’re not. It can mean letting go of the labels that no longer fit and giving yourself permission to express more of who you really are.

Your personal brand doesn’t have to reinforce who you’ve always been. It can reveal who you’re becoming.