Episode #239. Beyond the Bare Minimum: Raise Your Personal Brand Standards

How can setting standards make your personal brand more memorable? In this episode, I explore how personal branding goes beyond what you say about yourself — and how the standards you consistently set, communicate and deliver can shape how people experience and remember your personal brand.

Your personal brand is influenced by how others perceive you, but you can control many of the behaviours and standards that contribute to that perception. From communication and customer service to professionalism, creativity and the small details of your brand experience, your standards can become part of your brand promise.

In this episode, we explore:

• The difference between lead and lag indicators — and why focusing on what you can control can strengthen your personal brand


• How to establish clear personal brand and service standards


• The difference between meeting expectations and creating a memorable experience


• How “surprise and delight” can help you go beyond the bare minimum


• Why setting creative rules can improve consistency, creativity and differentiation


• How your standards can become part of what makes your personal brand distinctive


• When to break your own rules and reimagine the way you work, communicate and deliver

Building a memorable personal brand isn't necessarily about doing more. It's about being intentional about the experience you create. Set the minimum. Raise the standard. Create moments people remember.

0:00 Beyond the Bare Minimum Intro

2:30 The Lead Indicators

5:07 Surprise & Delight

8:57 Set Creative Rules