Episode #23. Celebrities rising irrelevance

Written By Dianne Glavaš

Influence is changing. #Blockout2024 and the #digitine is cancelling celebrities and mega influencers en masse.

If you’re not paying attention to the creator economy and the power of influencers, you’re missing one of the biggest shifts in modern-day marketing.

Those who have attention win. But, it’s not enough to simply be a celebrity with attention. Those who succeed in the creator economy earn trust and build communities around their personal brand. Otherwise, cancel culture is showing us that those that give celebrities and influencers their power, are also prepared to take it away. And they’ll be led by other influencers as they do…

The question is, is your business, marketing, and personal brand ready when this trend comes for your industry? How will the power of influencers change the future of your industry?

Dianne Glavaš

Personal brand coach, consultant and speaker for executives, emerging leaders and business owners. I’m based in Adelaide, and am available online Australia-wide. Use personal branding to differentiate your trusted brand in the marketplace and build industry influence.

For more personal branding tips:

  • Read my previous blog posts.

  • Subscribe to my YouTube channel for all things personal branding, marketing, business and development.

  • Follow my Podcast on Spotify or Apple Podcasts to get the latest on the go.

  • Connect on LinkedIn the latest blog and episode detail straight to your feed.

https://dianneglavas.com
Previous

Episode #24. 3 reasons to make GREEN TEA your go-to work drink
Next

Episode #22. Your ‘Unfair Advantage’ is YOU